Grab a pint of your own and find out how pale ales and pilsners are raising cheers of all kinds at the 2012 Summer Olympics in London.
Beer Helps Ryan Lochte Win Gold in the 400IM
No, Lochte didn't knock back a six pack of Budweiser before the start of swimming's most grueling race, but he did train with beer - albeit indirectly. After having what he felt was a slightly disappointing performance in Beijing, Lochte kicked up his training the last four years by adding workouts from Strongman competitions, including sessions where he tossed a 25-pound beer keg to work on explosiveness.
Beach Volleyball Venue Offers Unlimited Beer, Bikinis and Dancers
Every American sports fan knows that beer isn't sold after the seventh inning of most Major League Baseball games, or at the end of some other major sporting events. Evidently, the British haven't followed suit at the Horse Guard parade Beach Volleyball venue, which has been enforcing a strict, 'drink as much as you want' policy, making that venue the rowdiest (and coolest) of all event sites.
Beach Volleyball Venue Offers Unlimited Beer, Bikinis and Dancers
Having purchased the rights to be the sole beer provider for the London Olympics, Heineken painted 150 pubs green and plastered them with banners and Olympic-branded glassware, according to Sports Business Daily. A representative from Heineken said that they expect to sell an extra 2.2 million pints of Heineken during the London Games.
Local London Brewery Recreates Beer from 1908
While much is made about passing the Olympic Torch from one Olympic city to the next, one British brewery decided they'd rather pass a pint. In an effort to recreate as much of the 1908 London Games as possible, EuroNews reports that a brewery dug up a 100-year-old recipe that was popular when London hosted the Olympics over a century ago. The concoction is called, aptly, Camden 1908.
Olympians Must Avoid Steroid Laced Beer
As a bit of a counterweight to the pure and natural feel of the Olympics, Scottish craft brewer BrewDog recently put out a beer called Never Mind the Anabolics. The beer is pumped full of substances that are banned for Olympic athletes, including anabolic steroids. The company's website doesn't show steroids on the ingredient list, but according to the Huffington Post, the first batch did contain actual 'roids. Barry Bonds reportedly just ordered ten cases. Just kidding...we think.
The London Olympics are a competition first and a party second—though to some, that order is debatable.