"Brewed for Those who Go the Extra Mile" is Michelob ULTRA's newest slogan, and it shows in their newly released ad for Super Bowl 50. "Breathe" shows how dedicated athletes can enjoy a casual beer without having it destroy their performance or physique. Their newest brew packs only 95 calories and 2.6 grams of carbs, and promises not to undo all the hard work of a training day.
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"Breathe" was directed by Antoine Fuqua, a fitness enthusiast and the director of action flicks like Southpaw, the Equalizer, and Olympus Has Fallen.
You can catch the commercial in the coveted "A1 spot," immediately after kickoff of Super Bowl 50.
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